MGT301 - Principles of Marketing Assignment No. 2 Solution Fall 2016 Due Date: Dec 01, 2016
Principles of Marketing (MGT301) Fall, 2016 Assignment No. 1
Due Date: December 01, 2016.
Total Marks: 10
Topic: Marketing Strategy Planning Process
The core objective of this activity is to familiarize students with the concept of SWOT analysis and marketing strategy planning processes.
? After attempting this assignment students will be able to acquaint themselves with not
only the concept of SWOT analysis but, also with its practical implementation (specifically for automobile sector).
? It will also widen student’s vision to tackle and formulate appropriate marketing
strategies for an industry that is eager to cater a new target market.
Renault is a French multinational automobile manufacturer which was established in 1899; it produces a wide range of cars and vans, and in the past has manufactured trucks, tractors, tanks, buses/coaches and auto vehicles. According to the “International Organization of Automobile Constructors” in 2013 Renault was the eleventh biggest automaker in the world by production volume, with 50.5% of sales coming outside of Europe. The Renault–Nissan Alliance is the fourth-largest automotive group.
Ghandhara Nissan Limited (GNL) which is a renowned automobile company in Pakistan has joined hands with French automaker Renault to produce Renault vehicles at the existing plant of GNL at Port Qasim. Renault is expected to start assembling cars in Pakistan by 2018 and it will attract investment of $100 million, including approximately 60% foreign investment. This will be the first time that a European car manufacturer will set up a plant in Pakistan. Renault intends to manufacture 16,000 vehicles in three shifts and to raise the production capacity to 50,000 in two phases. With the influx of Renault in Pakistan, it is expected that the people of Pakistan will have cheaper vehicle purchasing options. Eventually this will create a tough competition between the market giants in the similar industry, but buyers will have the option to purchase vehicles from local markets instead of importing them from foreign countries, for which they have to pay a huge amount in terms of taxation. In order to survive in Pakistani market, Renault will have to carefully devise appropriate marketing strategies in order to cater its target market.
Being a student of Principles of Marketing, you are required to conduct the SWOT analysis for Renault by enlisting its possible (strengths, weaknesses, opportunities, and threats) in terms of Pakistani market.
The total marks of this Assignment are 10; write proper “four” headings based on (strengths,
weaknesses, opportunities, and threats) in detail. Each heading carries 2.5 marks; avoid irrelevant text/material while answering the question.
CS507 Assignment Scenario:
https://www.24hours.pk/ is an online shopping website, which facilitate customers with hassle free buying of discount products over internet. Customers can buy any kind of products such as mobiles, electronics, clothes etc. Customers can pay bill online very easily. A brief description of the website is as follows:
To sign up into https://www.24hours.pk/, a new customer has to register himself/herself for online shopping. The customer provides his/her first-name, last-name, mobile no, email id, home address, city, and password in sign up form. Now customer can sign in providing his/her credentials. The customer can purchase any product such as mobiles, electronics, and clothes etc. Each product has its product id and product name, product description, and product price. A customer can purchase more than one products. Customer can pay the bill online by filling a shipment voucher by providing his full name, contact number, address, city, and payment mode (cash or credit card). Customer can pay more than one bill from his bank account.
Now, by keeping the above scenario, you are required to:
Question no 1:
Identify the entities and the related attributes. (5 Marks)
Question no 2:
List down the type of attributes in appropriate column of below table. (5 Marks)
Multi value attributes Derived attributes Composite attributes
Question no 3:
Design Entity Relationship Diagram (ERD), showing proper relationship among the entities. (10 Marks)